About Giulia Panozzo Today we have Giulia Panozzo. Giulia is a neuroscientist turned marketer who uses her academic background to investigate what makes customers trust and buy and the biases that influence information processing and decision making. She founded...
Feeling like your online store is getting lost in the sea of search results? You’re not alone. Many e-commerce business owners struggle to get noticed. It’s so frustrating when customers can’t find your awesome deals even when they’re searching for exactly what you...
Struggling to get more visitors to your online store? You’re not alone. Many e-commerce owners face the same problem. The good news? There’s a simple solution right in front of you: your category pages. Did you know category pages are the best way to drive organic...
Sasha Lazarchuk Today we have Sasha Lazarchuk, search engine optimisation manager at Yahyoba who specialises in helping B2B SaaS companies get more visible online and drive organic growth. With years of experience in SEO for B2B businesses, Sasha knows how to create...
E-commerce businesses often struggle to boost their search rankings. User-generated content (UGC) can help solve this problem. UGC includes customer reviews, photos, and social media posts about products. This article will show you how to use UGC to improve your...
