Ecommerce Link Building Strategies That Drive Traffic and Sales

Ecommerce Link Building Strategies That Drive Traffic and Sales

Written by Eli Adams

Founder & CEO of Fire Us Marketing with more than 15 years in the digital space. My aim is to teach business owners how to elevate themselves online. The HOW is more important than the WHAT these days.

December 4, 2024

Struggling to get your online store seen and sales? Link building is key to ecommerce success. This post reveals how to drive traffic and conversions.

Get ready to change your ecommerce link building approach.

Key Takeaways

  • Link building drives traffic and sales for online stores. Top results have 3.8x more backlinks than bottom results.
  • Creating content, reaching out to bloggers and running PR campaigns are the top link building strategies.
  • New tactics like turning unlinked mentions into links and partnering with influencers can drive more traffic.
  • Study your competitors backlink profiles to find new link opportunities.
  • Choose the right strategy for your niche. Look at market trends and what your competitors are doing to see what works.

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Advanced Strategies for Competitive Edge

Want to outdo your rivals? Try these smart moves. They’ll help you grab more links and boost your sales.

Replacing broken links

Broken links hurt websites. They frustrate users and damage SEO. Smart marketers find these dead links and swap them out. Tools like SEO Minion spot broken links fast. Then, reach out to site owners with a fix.

Offer your own content as a replacement. This builds new backlinks and boosts traffic.

This tactic works great for e-commerce. Find product pages that no longer exist on competitor sites. Contact those linking to the dead page. Suggest your similar product as the new link destination.

It’s a win-win – you gain a quality backlink, and they fix a user experience issue.

Stealing competitors’ links

Stealing competitors’ links is a smart move for e-commerce sites. It’s simple: find who links to your rivals and ask them to link to you too. Use tools like Moz’s Link Intersect to spot these chances.

This tactic helps you get links from sites that already like your type of business.

Look at your top rivals’ backlink profiles. You’ll see where they get their best links. Then, make a plan to get those same links. 

This way, you can boost your own link profile and climb up the search rankings.

Novelty item promotions

Novelty item promotions grab attention and create buzz. Moo Jersey’s “World’s Largest Ice Cream Eating Contest” in June 2022 is a prime example. This fun event drew crowds and media coverage.

It also earned many backlinks for the company’s website.

Unique promotions like this work well for link building. They spark interest and get people talking online. Blogs, news sites, and social media often share these quirky stories. This leads to more links and traffic for your e-commerce site.

Plus, it boosts brand awareness in a fun way.

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Conclusion

Link building boosts ecommerce success. Smart tactics like blogger outreach and digital PR drive traffic. Unlinked mentions and influencer partnerships create new opportunities. Focus on your niche and study rivals to pick the best methods.

With the right approach, you’ll see more visitors and sales in no time.

FAQ

Frequently Asked Questions

  • image/svg+xmlimage/svg+xml
    How does content marketing help ecommerce SEO?
    Content marketing drives targeted traffic through blogs, videos, and infographics. It builds inbound links, improves SERPs, and boosts brand authority.
  • image/svg+xmlimage/svg+xml
    What's HARO, and how does it help ecommerce sites?
    HARO (Help a Reporter Out) connects businesses with journalists. It's a way to get high-quality backlinks and improve page authority.
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