Falling behind on the latest SEO trends? Voice search is the game changer. In 2023 the global smart speaker market hit $6.4 billion. This post will show you how voice search affects SEO and what it means for your business.

Get ready to get seen online!

Quick Facts

• 58.6% of US users have used voice search at least once and 71% prefer it over typing.
• Local businesses love voice search, 58% of users search for local business info and 88% visit or call a store within a day of a local voice search.
• The global smart speaker market hit $6.4 billion in 2023 and will reach $110 billion by 2033, huge growth ahead.
• Voice search is changing SEO, voice results load 52% faster and 20% of queries use 25 keywords, often starting with question words.
• By 2025 75% of US households will have at least one smart speaker and 80% of voice searches will be conversational, businesses need to adapt their SEO.

Table of Contents

• The Growing Importance of Voice Search
• Voice Search & SEO
• Voice Search by Industry
• Voice Search Devices and Platforms
• Voice Search Future and Trends
• Conclusion
• Frequently Asked Questions

The Growing Importance of Voice Search

More people now speak to their devices instead of typing.

Voice Search Usage Statistics

Voice search has become a game-changer in how people find information online. Let’s look at some eye-opening stats that show just how popular this tech has become.

These numbers are clear. Voice search isn’t a fad. It’s changing how we interact with tech and find info. Most people like it better than typing.

Local businesses should pay attention. Many people use voice search to find local shops and services. If you’re a local business this could be huge for you. People who search locally visit or call soon after.

The numbers show voice search is here to stay. It’s fast, easy and people love it. As the tech gets better we’ll see even more people using it. For businesses and marketers it’s time to get on board with voice search or be left behind.

Consumer Preferences & Trends

People love talking to their gadgets. It’s easy and fast. More people use voice search every day. In fact 33.6% of U.S. internet users 16 to 64 chat with voice assistants weekly.

Young adults 18-34 use it even more. This is a big change in how we find info online.

Voice search isn’t just for show. It’s changing how we shop and find local spots. Nearly half of all voice searches are looking for nearby places. That’s huge for local shops and restaurants.

I’ve seen this firsthand. Last week I asked my phone “pizza near me” and found a new place. It’s clear voice tech is changing our daily habits and choices. Businesses need to keep up or be left behind in this new digital world.

Voice Search & SEO

Voice search is changing how we find things online. SEOs need to adapt.

Voice Search Stats

Voice search has changed how we optimize. Here are some numbers:

These numbers show the power of voice search for local SEO. I’ve seen firsthand how tweaking content for voice can boost traffic. Simple changes like using natural language and answering common questions directly can make a big difference. The key is to think about how people actually speak, not just type. With voice searches growing fast, now’s the time to get ahead of this trend.

Voice Search for Local Business

Local business can win at voice search with a few simple tweaks. First, they should focus on long-tail keywords that sound like real questions people ask. For example “Where’s the best pizza near me?” is better than just “pizza”. Next they need to make sure their Google My Business listing is up to date.

This means adding correct hours, address and phone number. It’s important because 58% of voice search users look up local business details this way.

Having a FAQ page on your website is another win. It answers the questions your customers ask about your business. And gives search engines more content to pull from for voice search.

Don’t forget to use natural language in your content. Write like you talk. This is how people speak when using voice search. And aim for featured snippets. These are the short answers Google shows at the top of search results.

They become the answers for voice search too.

Voice Search by Industry

Voice search is changing industries. It’s impacting healthcare, shopping and car sales big time.

Healthcare

Voice search is changing healthcare big time. Patients are using smart speakers to find doctors and learn about health issues. 21% of voice assistant users have looked up info on healthcare providers.

This is growing fast. Voice searches for “doctor’s office near me” are up 50% from last year.

Healthcare providers are taking notice. 68% think voice search will be key for patient engagement. Many are already using this tech to help patients. 42% of providers have started or plan to use voice assistants.

So healthcare info needs to sound like a conversation. It needs to answer the questions people ask out loud.

Retail

Retailers are getting on the voice search bandwagon. Sales through voice assistants have hit $2 billion. 23% of shoppers have used voice to buy online.

This is growing fast. Local businesses can’t ignore voice search either. Half of all voice searches are looking for nearby info. That’s massive for small business trying to get noticed.

Voice shopping is going to boom. Experts say it’ll hit $80 billion by 2023. That’s a lot of cash being spent by just talking. For local business, voice search is key. Almost half of users ask their devices about local businesses daily.

Restaurants benefit too. Two-thirds of people use voice to check business hours and directions. It’s clear – voice search is changing how we shop and dine out.

E-commerce

E-commerce is changing fast with voice search. More people are shopping with just their voice. It’s easy and quick. You can buy without typing or clicking. This new way of buying is growing fast.

By 2023, voice shopping could hit $80 billion. That’s a lot of cash!

Voice search helps online stores reach more people. It makes shopping easier for customers. They can ask for what they want and get it fast. Win-win for both shoppers and sellers.

As this trend grows, online stores need to get ready. They need to make their sites voice search friendly. So they can stay ahead of the game.

Automotive

Voice search has put the pedal to the metal for the automotive industry. Local car businesses are getting more phone calls from voice queries. 58% of voice users are looking for nearby auto shops. This is how important good SEO is for car related businesses.

“Near me” searches for car services are growing too. It’s obvious local visibility matters more than ever.

Car owners love their voice assistants. 62% use them to find nearby auto services. Voice searches for “car dealerships near me” are up 200% in two years. This is proof voice tech is changing how we shop for cars and services.

Smart auto businesses are revving up their digital presence to capture these voice driven customers.

Voice Search Devices and Platforms

Voice search devices and platforms are changing how we interact with tech. From smart speakers to phones, these gadgets make our lives easier. Want to know which ones lead the pack? Keep reading to find out!

Statistics on Popular Voice Search Devices

Voice search devices have become a common sight in many homes. Let’s take a look at some key statistics on popular voice search devices:

These numbers are telling a story. People are talking to their devices more than ever. Amazon’s Echo is leading the pack in smart speakers. But Google Assistant is gaining fast. It’s going to pass both Siri and Alexa in user numbers soon. The smart speaker market is exploding. It’s going to grow 17x in the next 10 years. And it’s not slowing down. The tech behind these devices is moving fast.

Platforms for Voice Search

Voice search is a game changer. Many platforms offer this now.

1. Google Assistant: Works on Android phones and Google Home devices. Search the web, set reminders, control your smart home with your voice.
2. Amazon Alexa: Found in Echo devices. Answers questions, plays music, orders from Amazon.
3. Apple’s Siri: iPhones, iPads, and HomePods use Siri for voice search. Sends texts, makes calls, finds info on the web with natural language.
4. Microsoft Cortana: Works on Windows PCs and Xbox consoles. Helps with tasks like scheduling and searching files on your computer.
5. Samsung Bixby: For Samsung devices. Does voice search and controls phone settings. Learns from your habits to give better results over time.
6. Baidu DuerOS: Popular in China. Powers smart speakers and other devices. Voice search in Chinese and English.
7. Yandex Alice: Russian voice assistant for searches, weather and more. Built into Yandex browser and mobile apps.
8. IBM Watson Assistant: Used by businesses. Handles voice queries in customer service apps. Learns from each interaction to improve responses.

Voice Search Future and Trends

Voice search will change how we find info online in the next few years. Ready for some cool stuff? Want to know what’s next? Keep reading to see what’s coming for voice search.

Voice Search 2024 & 2025 Forecast

Voice search is going to explode in the next few years. By 2024 smart speaker sales will be over $30 billion. And it’s not slowing down. Experts predict 75% of US households will have at least one smart speaker by 2025. That’s a big jump from now.

But it’s not just about device ownership. How we use them is changing too. By 2025 80% of voice search will be conversational. This will impact digital marketing and SEO big time. Businesses need to adapt their strategies or get left behind. They should focus on natural language and long-tail keywords to match how people really talk.

New Voice Search Technologies

Voice tech is getting smarter every day. New tools like AI-powered assistants can now understand context and emotions. They’re not just answering questions, but having real conversations. Some cool devices even use bone conduction to “hear” your voice commands without you speaking out loud.

It’s like magic!

I’ve tried a few of these new voice tools and they’re pretty cool. One lets me control my whole smart home just by talking. Another lets me shop online with just my voice. The future of voice search looks good, more natural conversations and seamless integration into our lives.

Conclusion

Voice search is changing SEO fast. It’s not just a trend; it’s the future. Smart speakers and voice assistants are now part of daily life. Businesses must adapt their SEO for voice queries to stay ahead.

As tech improves, voice search will only grow more popular. Get ready for a world where talking to devices is the norm.

Frequently Asked Questions