In this episode of the Digital Revolution podcast, we talk digital marketing, agency life and mental health in the workplace with Patrick Williams, a digital marketer with over a decade of experience in the industry.
About Patrick Williams
Welcome to today’s episode of the Digital Revolution podcast. I’m your host, Eli Adams, and today we have Patrick Williams joining us. Patrick and I have been online friends for quite some time and have met in person here in Utah at various events and conferences. You’re in for a treat today as Patrick has been in the industry for over 10 years and has touched almost every part of the digital space.
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Who is Patrick Williams?
Patrick’s journey into digital marketing was an unexpected one. Born and raised in Cottonwood Heights, Utah, he wanted to be a college tennis player after winning a state championship in high school. But life had other plans.
After serving a Mormon mission in Southeast Asia (Cambodia), Patrick found his way into entertainment promotions through a connection from his mission. From ages 21 to 25 he worked on major concert tours with artists like Rod Stewart, Usher and Peter Frampton, managing VIP events and sponsorship activations.
The Transition to Digital Marketing
Realizing life on the road wasn’t his long term calling, Patrick:
- Got a degree in communications
- Started at SEO.com during it’s early days
- Worked with local agencies and big brands like Purple
- Developed expertise across multiple digital marketing disciplines
Since the COVID-19 pandemic, Patrick has been working as a freelancer, building his personal brand on social media platforms, especially TikTok. He creates content around:
- Sobriety awareness
- Mental health advocacy
- Digital marketing insights
- Political commentary
Current Projects That Excite Patrick
AI in Marketing
Patrick is really excited about AI tools in digital marketing. He recently started playing with Deep Seek and has found that AI can be a huge game changer when used correctly.
“AI harnessed correctly can make you a better marketer,” Patrick says. “I’ve been using ChatGPT with e-commerce companies to generate ideas and see them written out in a way I can build upon and put my own spin on.”
Key observations about AI in marketing:
- Helps generate marketing strategies quickly
- Human touch in content creation
- Efficiencies in various marketing tasks
- Essential to be competitive in the industry
Tactical and Strategic Digital Marketing Advice
For Local Service Businesses
For local service businesses Patrick advises:
- Google Maps optimization
- Optimize Google My Business listing
- Target 5-10 mile radius
- Aim for top 3 ranking positions
- Backend SEO fundamentals
- Website metadata optimization
- Proper site structure
- Local SEO best practices
For E-commerce Businesses
For e-commerce businesses Patrick recommends:
- Search Engine Optimization
- Robust SEO strategies
- Compete with big box stores
- Long-tail keywords and unique value propositions
- Social Media Strategy
- Consistent organic content
- Authentic brand stories
- Behind the scenes content
- Influencer collaboration
- Native platform features
- Customer Feedback Loop
- Post purchase surveys
- Brand mentions monitoring
- Customer feedback analysis
- Strategy adaptation based on insights
Content Creation Strategy
Patrick says content creation is key:
- Post multiple times a day across platforms
- Repurpose successful content across channels
- Authenticity over production quality
- Native platform features for better algorithm performance
- Consider YouTube Shorts
Starting with Limited Resources
For businesses with limited bandwidth Patrick recommends:
- Social Media Presence
- Set up and optimize all channels
- Start posting
- Organic content creation
- Website Optimization
- Invest in website design
- Shopify with built-in SEO tools
- Budget $5,000-$10,000 for professional development
- Email Marketing
- Build email lists
- Post purchase surveys
- Klaviyo or similar platforms
Where Does Patrick See the Future of Digital Marketing?
Patrick highlights:
AI
- More AI for data analysis
- Better campaign optimization
- Easier content creation
Content Marketing
- More authentic storytelling
- Rise of organic content
- Building community
- Brands with a voice
Employee Well-being and Mental Health
Patrick is passionate about the future of workplace mental health in digital marketing:
- Mental Health Support
- Comprehensive mental health programs
- Flexibility
- Work-life balance
- Company Culture
- Open conversation about mental health
- Supportive management practices
- Personal needs
- Performance Impact
- Recognition of mental health in productivity
- No burnout
- Long term focus
Get in Touch with Patrick
Patrick welcomes connections from digital marketing enthusiasts or those struggling with mental health issues. He’s a safe space for those with depression, anxiety or substance use issues.
Mental Health Advocacy
Patrick’s mental health advocacy goes beyond his work. He shares his experience and supports others through:
- Social media
- Direct message
- Community
- Speaking
Professional Services
For businesses looking for Patrick’s digital marketing or mental health services he offers:
- Digital marketing strategy
- Social media optimization
- Content creation guidance
- Mental health program implementation consulting
Conclusion
Patrick Williams brings a different perspective to digital marketing, tech expertise and human insight. His focus on marketing excellence and mental health awareness is valuable for businesses who want to thrive in the modern digital world and have a healthy work environment.
His message is clear: success in digital marketing isn’t just about technical knowledge and strategic thinking, but also a genuine commitment to the people behind the strategy. Whether you’re a business owner looking to grow your digital presence or an individual looking for support, Patrick’s approach offers a framework for success in today’s digital world.
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