About Danni White

Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that helps small to midsize businesses and nonprofits grow their presence and profitability. With over 10 years of experience, Danni has worked with clients from emerging personal brands to Fortune 500 companies. She’s written 17 books and hosts the Hashtags and Habits podcast where she talks digital marketing, entrepreneurship and personal growth.

Table of Contents

• Who is Danni White?
• Current Projects that Danni is Working On
• Danni’s Tactical and Strategic Content Marketing Tips
• Where Does Danni See the Future Going in Content Marketing and SEO?
• How to Get in Contact with Danni
• Conclusion

Who is Danni White?

Born in Athens, Georgia Danni moved around Georgia and Florida as a child before settling in Texas where she lives now. As the oldest of 7 siblings she developed strong leadership skills and a tendency to take the initiative.

Originally Danni wanted to be a neurosurgeon because of her fascination with the human body. She studied psychology in college before discovering her love for digital marketing. She started her entrepreneurial journey at 17 when she started a content writing business which she ran until 24.

Early Career in Content Marketing

Danni’s first formal role in the industry was in B2B content marketing. Her psychology background was super helpful in understanding human behavior and decision making. This foundation combined with her natural writing skills made the transition into content marketing easy.

Current Projects that Danni is Working On

Currently Danni is working on strategy focused work for clients. She loves helping brands and businesses show up in the digital space. With the ever changing landscape of marketing and SEO especially with the rise of AI and voice search Danni’s work involves developing strategies that adapt to these changes while keeping client communication clear.

Danni’s Tactical and Strategic Content Marketing Tips

Content Visibility

Visibility means getting in front of the right people at the right time with the right information so potential customers can decide to follow, buy or share your business with others.

Types of Content

Content comes in various forms, including:

• Long-form blog posts (800+ words)
• Short-form blog posts (under 800 words)
• Super long-form content (2,500+ words)
• Slideshows and presentations
• Videos and audio content
• Social media content
• Paid ad content
• Lead generation content
• Sales funnel content
• Direct messaging content

Essential Tools for Content Analysis

For businesses starting their content journey, Danni recommends several essential tools:

1. Free Tools:
• Google Analytics – Tracks website traffic and user behavior
• Google Search Console – Monitors search performance and technical issues
2. Paid Tools:
• SEMrush – Comprehensive SEO and content analysis
• Ahrefs – Keyword research and competitive analysis
• Market Muse – Content quality analysis
• Clear Scope – Content optimization and analysis

Content Strategy Development

When developing a content strategy, Danni recommends:

1. Start with Analytics:
• Review existing content performance
• Identify audience preferences
• Analyze traffic patterns
2. Platform Selection:
• B2B businesses should focus on LinkedIn
• Video-focused brands should prioritize YouTube and TikTok
• B2C businesses should concentrate on Instagram, TikTok, and Facebook
3. Content Creation Timeline:
• Maintain consistency for at least 90 days
• Post at least once per week
• Monitor performance across all platforms

Content Audit Process

For larger websites with extensive content, Danni recommends:

1. Conducting a thorough content audit
• Use tools like SEMrush, Market Muse, and Clear Scope
• Analyze both technical structure and content quality
• Identify low-performing content
2. Content Categorization
• Separate internal from external content
• Identify outdated versus current content
• Evaluate relevance to business goals
3. Content Optimization
• Archive or remove irrelevant content
• Update and improve performing content
• Ensure proper technical SEO implementation

AI Content Creation Guidelines

Danni provides specific guidelines for using AI in content creation:

1. Establish Brand Voice First
• Document tone and style guidelines
• Create clear brand messaging framework
• Develop content templates
2. Work with Human Writers
• Train writers on brand voice
• Create sample content
• Use samples to train AI tools
3. Proper AI Prompting
• Be specific with instructions
• Include brand guidelines
• Review and edit AI-generated content

Measuring Content Success

Key performance indicators should align with business objectives:

• Brand awareness metrics
• Engagement rates
• Conversion metrics
• Revenue generation
• Customer journey progression

Where Does Danni See the Future Going in Content Marketing and SEO?

Danni identifies several key trends for the future of content marketing and SEO:

1. Hyper-Personalization

• Moving beyond basic personalization
• Creating tailored digital experiences
• Developing content that speaks directly to individual users

2. AI Integration

• Enhanced AI-based search results
• More sophisticated content creation tools
• Better understanding of AI capabilities and limitations

3. Integrated SEO Approach

• SEO expanding beyond website content
• Integration with paid advertising
• Enhanced importance in podcast optimization
• Platform-specific search optimization (e.g., TikTok)

4. Personal Branding Emphasis

• Increased focus on individual expertise
• Greater importance of personal connection
• Enhanced role of thought leadership

How to Get in Contact with Danni

Danni White hosts the Hashtags and Habits podcast, which focuses on digital marketing, entrepreneurship, and personal growth. She can be reached through her consulting agency, DW Creative Consulting Agency, where she continues to help businesses develop effective content and marketing strategies.

Conclusion

The future of content marketing and SEO is evolving rapidly, with personalization and AI playing increasingly important roles. Success in this space requires a balanced approach of technical knowledge, strategic thinking, and authentic human connection. As Danni emphasizes, while tools and technologies are important, understanding your audience and creating valuable, relevant content remains the foundation of effective digital marketing.

The key to success lies in maintaining consistency, staying informed about industry changes, and being willing to adapt strategies as the digital landscape evolves. Whether you’re a small business owner or a marketing professional, focusing on creating quality content that resonates with your audience while leveraging the right tools and platforms will be crucial for future success.