Introduction to Eli Adams

Welcome to a special episode of the Digital Revolution podcast. I’m your host, Eli Adams, and today’s episode is the start of a new series all about Search Engine Optimization (SEO). Unlike previous episodes with expert interviews, this one is just me and you, setting the stage for what’s to come.

Table of Contents

• Who is Eli Adams?
• Current Project: SEO Series
• Tactical and Strategic SEO Advice from Eli Adams
• Where Does Eli See the Future of SEO Going?
• Get in Touch with Eli
• SEO Series Overview
• Conclusion

Who is Eli Adams?

Before we get into the series overview, let me tell you a little about my digital background:

• Built my first website in 1998
• Created my first e-commerce website in 2003-2004
• Took a brief hiatus in retail management
• 17 years in digital marketing, with a focus on SEO

My SEO journey started with that first website, searching for directories on Yahoo (as Google wasn’t prominent then) to get my site found. That’s where it all began.

Career:

• Worked at an SEO agency
• Managed in-house SEO for several companies
• Moved up to leadership roles for:
• Paid search
• Email marketing
• Digital product management

Current Project: SEO Series

What I’m most excited about right now is this SEO series. It’s a project I’ve been wanting to do for a long time and it addresses several issues I see in the industry:

1. Misconceptions among new SEOs
2. Some agencies providing generic, surface level SEO services
3. Business owners and marketing executives not understanding what SEO can do for them

Series Objectives:

• Teach SEOs advanced techniques beyond the basics
• Get agencies to provide more customized, in-depth SEO services
• Give business owners the knowledge to make informed decisions about SEO services

Tactical and Strategic SEO Advice from Eli Adams

The SEO Education Gap

Many new SEOs are being trained on basic SEO, which is great but limits their skill development. Basic skills include:

• Title and meta optimisation
• Keyword research
• Basic on-page SEO

But there is so much more to SEO especially when dealing with:

• Large websites
• Enterprise SEO
• International SEO

Advanced SEO Skills Needed:

• Understanding of web development
• Knowledge of how SEO impacts other business areas:
• Reputation management
• Sustainability campaigns
• Branding initiatives
• Integration with other marketing channels:
• Paid advertising
• Content marketing
• Social media

Agency Perspective

From my experience working with and at agencies I’ve seen some worrying trends:

• “Conveyor belt” approach to SEO services
• Lack of deep website analysis
• Generic audits that focus on basic issues like:
• 404s
• Internal linking
• Title and meta tags

These surface level approaches often don’t deliver value to clients and can lead to disappointment and mistrust in SEO services.

How to Elevate Agency SEO Services

1. Deep dive into each client’s website
2. Full audits not just basic checks
3. Customised strategies for each client
4. Up to date with latest SEO trends and algorithm changes
5. Transparent reporting

Where Does Eli See the Future of SEO Going?

The future of SEO is bright. Here are some trends and developments I see:

1. AI Integration: As AI gets better, it will be more involved in SEO.
2. Voice Search Optimization: With voice activated devices on the rise, voice search will be key.
3. Mobile-First Indexing: As mobile usage grows, mobile will remain #1.
4. User Experience (UX) as a Ranking Factor: Search engines are putting more weight on user experience so it’s a must for SEO.
5. Video SEO: With video content on the rise, optimizing for video will be important.
6. E-A-T (Expertise, Authoritativeness, Trustworthiness): Not a direct ranking factor but E-A-T will guide content and overall SEO strategy.
7. Local SEO: As search gets more local, local search will be key for businesses with locations.
8. Technical SEO Advancements: As websites get more complex, technical SEO will be hot.

Get in Touch with Eli

Want to connect with me or learn more about the SEO series? Find me:

• LinkedIn: Eli Adams
• Social Media: @therealEliadams on most
• Website: Digital Revolution Podcast

Let me know if you want to talk SEO, ask a question or suggest a future episode.

SEO Series Overview

Format and Schedule

• Two episodes per week: Tuesdays and Thursdays
• Available on all major podcast platforms:
• Spotify
• Apple Podcasts
• iHeartRadio
• YouTube (full episodes and snippets)

Episode Structure

Each episode will follow a consistent format:

1. Introduction to the guest
2. Guest’s background and journey into digital marketing
3. Current projects exciting the guest
4. Tactical and strategic advice on a specific SEO topic
5. Guest’s vision for the future of SEO
6. How to contact the guest

Topics Covered

The series will explore a wide range of SEO topics, including but not limited to:

1. SEO 101 (Foundation)
2. International SEO
3. Enterprise SEO
4. SEO and AI
5. B2B SEO
6. SEO and Social Media
7. Mobile SEO
8. Content and SEO
9. SEO and User Experience
10. SEO and Search Engine Algorithms
11. Technical SEO
12. Corporate America and SEO
13. E-commerce SEO
14. Local SEO
15. SEO and Website Maturity Audits
16. SEO for SaaS Companies
17. Competitor Analysis in SEO
18. Uncommon SEO Tactics
19. Neuromarketing and SEO

Career Development in SEO

We’ll also feature episodes on career progression in SEO, covering:

• Entry-level positions: How to land your first SEO job
• Moving to leadership roles: Preparing for SEO management positions
• Executive-level SEO: Advancing to director, VP, and C-level positions

Featured Guests

The series will showcase a diverse range of SEO experts from around the world, including:

• Alison Wong (Hong Kong) – International SEO
• Brian Wood – Enterprise SEO
• Jacob Andra – SEO and AI
• Sophia Tyson (England) – B2B SEO
• Ari Mason (Utah) – SEO and Social Media
• Hasnan Nawaz (Pakistan) – Mobile SEO
• Steven Schneider (Washington) – Content and SEO
• Lauren Irwin and Lucy Williams (England) – SEO and User Experience
• Kristen Sackinger (Las Vegas) – Search Engine Algorithms
• Chris Long (Philadelphia) – Technical SEO
• Kavi Cardo’s (Texas) – SEO in Corporate America
• Martin McAndrew (England) – E-commerce SEO

Conclusion

This SEO series is designed to provide comprehensive, practical knowledge to SEO professionals, agency owners, and business leaders alike. By covering a wide range of topics and featuring insights from global experts, we aim to elevate the understanding and implementation of SEO strategies across the industry.

Whether you’re just starting in SEO, looking to advance your career, or seeking to improve your business’s digital presence, this series will offer valuable insights and actionable advice. We’re excited to embark on this journey with you and contribute to the advancement of SEO practices worldwide.

Remember to subscribe to the Digital Revolution podcast on your preferred platform and follow us on social media for updates, snippets, and additional resources. Together, let’s revolutionize the way we approach SEO and digital marketing.